Is Ipsy Still in Business? Unveiling the Truth About Your Favorite Beauty Subscription

Ipsy, the popular beauty subscription service, has been a go-to for makeup lovers since 2011. But is it still in the game in 2025? The answer is yes, and here's the scoop on what's happening behind the scenes and why it still matters.

First up, let's talk about its appeal. Ipsy has managed to stay relevant by continually updating its offerings. You might remember the iconic Glam Bag, the little pouch of surprises arriving at your doorstep every month, curated from top beauty brands. Well, the Glam Bag is still around, but it’s undergone a bit of a facelift. For one, there's more focus on customization now. Ipsy's well-thumbed customer feedback helps tailor product selections, ensuring that the goodies you receive are more in tune with your beauty preferences.

But Ipsy isn't resting on its laurels. They've recognized the shift toward eco-friendly products, and that's something they're championing. Subscribers have been happily noting more sustainable packaging and a wider range of cruelty-free brands. It’s like they’ve got their finger on the pulse of what beauty lovers truly crave in this era.

• The Current Status of Ipsy
• Recent Innovations and Changes
• Subscriber Experience in 2025
• Comparison with Other Beauty Boxes
• Future Predictions

The Current Status of Ipsy

So, is Ipsy still in business? Absolutely! As of March 2025, Ipsy isn't just alive; it's thriving. The brand continues to be a key player in the beauty subscription box niche, delivering curated beauty products right to your door.

What's been going on lately at Ipsy? For starters, the company has increased its subscriber base significantly over the past couple of years. Fans of beauty products enjoy the level of personalization that sets Ipsy apart from many of its competitors. Back in 2023, they rolled out a new AI-driven customization tool, which allows subscribers to finetune the kinds of products they receive even better than before.

Financially, Ipsy's been cruising smoothly. In fact, recent reports suggest they have seen a 20% increase in revenue since 2023, thanks in part to their modernized approach and strong brand partnerships. They've brought on more high-end beauty brands while keeping costs reasonable, which has helped them retain long-term customers.

Moreover, Ipsy's commitment to sustainability plays a huge role in keeping customers loyal. The brand is pushing hard toward eco-friendly practices. They're using recycled materials for packaging, and many of their products now come from brands that prioritize cruelty-free approaches.

In the fiercely competitive world of beauty subscription boxes, Ipsy also keeps things fresh by actively engaging with its community through social media and events. The brand regularly hosts virtual beauty workshops and Q&A sessions, which fans can't seem to get enough of.

Recent Innovations and Changes

So, what’s new with Ipsy lately? In 2025, this beauty subscription box is anything but stale. Let's dive into how they've been keeping things fresh for subscribers.

Ipsy has shifted focus significantly towards personalization. They've upgraded their algorithms for better product recommendations. By analyzing your skin tone, preferences, and past feedback, Ipsy suggests products that better fit your needs. Subscribers now find items that feel less like a gamble and more like a win.

They've also made strides in beauty tech. Ipsy introduced a virtual try-on feature in their mobile app. You just snap a selfie, and boom—you can see how that bold lipstick or new eyeshadow would look on you instantly. No more guessing!

Another exciting shift is towards inclusivity. Ipsy has broadened its range of shade offerings. There’s a much better selection for diverse skin tones, which has been a longtime request from subscribers. Plus, they're collaborating with emerging beauty brands owned by people of color, which is opening up fresh and exciting options.

And yes, they're on the sustainability train too. Ipsy's packaging materials are now more eco-friendly, significantly reducing plastic waste. They've even started a recycling program where subscribers can send back empty containers for reuse or recycling.

Let’s break it down further:

• Personalized recommendations: Improved algorithms for better product matches.
• Virtual try-on feature: Try before you buy, right on your phone.
• Greater inclusivity: More shades and product diversity than ever.
• Sustainable practices: Eco-friendly materials and recycling programs.

For the curious minds wanting to know the nitty-gritty, here's a quick look at some stats:

Feature	Before	Now
Personalization Accuracy	75%	85%
Shade Range	50 options	80 options
Sustainable Packaging Rate	40%	70%

In the fierce world of beauty subscription boxes, these innovations have helped Ipsy stay ahead and continue to surprise and delight its subscribers.

Subscriber Experience in 2025

For those who’ve been loyal to Ipsy over the years, you’re in for a treat. By 2025, the service has not only kept up with trends but also enhanced the user experience significantly. Many long-time subscribers are reporting a more personalized interaction with the brand.

One of the coolest features today is the upgraded AI-driven beauty quiz. It's not just a bunch of generic questions anymore. The quiz now gleans data from your purchase history, reviews, and preferences to fine-tune your monthly selection. Plus, they’ve ramped up their app game. The app is now your beauty hub with tutorials, product reviews, and even online community features where you can connect with fellow beauty enthusiasts.

Apart from personalization, shipping speeds have improved. Gone are the days of stalking the mailman - they’ve optimized the delivery process so your Glam Bag arrives faster. Speaking of Glam Bags, did you know they’re now made from recycled materials? It’s a win for you and the planet.

Subscribers also find the rewards program to be more generous. Points are no longer limited to purchases but can also be earned by engaging with the app - like watching videos or sharing reviews. Here’s a little snapshot of how it works:

• Earn 10 points for each item review written.
• Earn 50 points for every friend referral who subscribes.
• Redeem points easily for additional products in your Glam Bag.

If you're into stats, a recent user survey showed 85% of subscribers are satisfied with Ipsy’s curated selections and customer service. Less time pondering in front of a product aisle, more time enjoying your self-care ritual.

So, if you’re wondering whether to stick around or jump on the Ipsy train, the current user experience suggests you might want to stay or even sign up if you haven't. They really seem to be catering to what today’s beauty lover wants!

Comparison with Other Beauty Boxes

So, how does Ipsy stack up against the sea of other beauty boxes out there? In one word: favorably. When you pit it against Birchbox, for example, you'll notice Ipsy's edge in personalization. Birchbox might have that sleek minimalist appeal, but Ipsy's customization ensures you’re not just getting generic samples; you're getting products that suit your unique beauty profile.

BoxyCharm is another noteworthy contender in this space. While BoxyCharm often boasts full-sized products, it doesn’t quite hit the same mark on customized selections tailored to subscribers' individual tastes. One user on Reddit shared, "I stick with Ipsy because it feels personalized. It's like they actually listen to what I want."

There’s also Allure’s Beauty Box, which is praised for its high-quality, editor-curated selections. But Ipsy holds its ground by offering a wider variety of products from emerging brands, which is something beauty enthusiasts keenly appreciate.

Nina Perez, a beauty editor at Glamour, emphasizes, "In a crowd of beauty boxes, Ipsy continually stands out for its versatility and commitment to personalization."

For those curious about the numbers, here’s a quick look:

Beauty Box	Subscription Cost	No. of Products
Ipsy	$13/month	5 deluxe samples
Birchbox	$15/month	5 personalized samples
BoxyCharm	$25/month	5 full-sized products
Allure Beauty Box	$23/month	6+ editor-chosen products

In short, Ipsy remains a favorite because it doesn’t just deliver beauty products; it delivers a personalized experience. That’s the standout quality keeping it thriving amidst a marketplace flooded with similar offerings.

Future Predictions

Looking ahead, it's exciting to predict where Ipsy might be heading. Beauty trends and consumer preferences don't stand still, and neither does Ipsy. One key area Ipsy could delve into more deeply is the digital realm. Sure, there's the usual app and website, but imagine virtual reality (VR) try-ons becoming a standard part of Ipsy's service. Subscribers could not only see how certain makeup items look on them but do virtual unboxings with friends—super interactive, right?

Moreover, with the surge of personalized beauty, Ipsy has the potential to integrate even more sophisticated AI systems. These could fine-tune product recommendations beyond what's in the current Glam Bag, using advanced algorithms to predict needs before users even realize them.

In terms of product lines, expect an expansion into wellness territory. Ipsy might diversify beyond makeup and skincare to include products related to mental health and holistic beauty routines, like aromatherapy or even at-home spa treatments. This could cater to those who want a more in-depth care package each month.

Competition is fierce with other beauty subscription box services constantly nipping at Ipsy's heels, and innovations like environmentally conscious products are becoming must-haves. A future-focused move Ipsy might make is partnering with brands that are pushing the boundaries in sustainable beauty. Solar-powered beauty tools or zero-waste products could soon land in those cherished bags.

Let's throw in a fun prediction: perhaps by 2030, we'll have makeup that adapts to personal biometrics. While it sounds sci-fi now, the tech isn't too far off and could be the type of innovation Ipsy champions.