Fenty Beauty Animal Testing: What You Need to Know About Cruelty-Free Beauty

When you buy Fenty Beauty, a cosmetics brand founded by Rihanna that focuses on inclusive shades and high-performance formulas. Also known as Rihanna's beauty line, it quickly became a favorite for its bold color range and modern packaging. But many shoppers ask: does Fenty Beauty test on animals? The answer matters—because what’s on your shelf isn’t just about glow or coverage. It’s about values.

Animal testing in cosmetics isn’t just outdated—it’s banned in the EU, UK, India, and over 40 other countries. But in places like the U.S. and China, some brands still pay for it to meet legal requirements. Fenty Beauty doesn’t. The brand is certified cruelty-free by Leaping Bunny, which means no animal testing at any stage, not even by third-party suppliers. They also don’t sell in mainland China, where animal testing is mandatory for foreign brands. That’s a clear choice: they put ethics ahead of market access. If you’re looking for a brand that delivers on performance without harming animals, Fenty Beauty checks that box.

But Fenty Beauty isn’t the only player in this space. Related brands like Urban Decay, a makeup brand known for its pigmented eyeshadows and commitment to cruelty-free standards, and Glossier, a minimalist skincare and makeup line that avoids animal testing and uses clean ingredients follow similar paths. What ties them together? Transparency. They list their policies clearly, avoid vague terms like "not tested on animals" without certification, and often partner with independent labs using human tissue or computer models instead of rabbits or mice. If you care about clean beauty, you’re not just picking a lipstick—you’re choosing a system that respects life.

And here’s the thing: cruelty-free doesn’t always mean vegan. Fenty Beauty is cruelty-free, but not all their products are 100% vegan—some contain beeswax or carmine. If you’re looking for vegan options, check the product labels or their official website. You’ll find plenty of plant-based formulas, especially in their foundations, lipsticks, and highlighters. The key is knowing what you’re looking for. Are you avoiding animal testing? Or also avoiding animal-derived ingredients? Both matter, but they’re different standards.

What you’ll find in the posts below are real, no-fluff breakdowns of beauty brands and their ethics. From what "cruelty-free" actually means on a label, to why some brands claim it while still selling in markets that force animal testing, to how to spot greenwashing in skincare. You’ll also see how Fenty Beauty stacks up against other big names, what certifications to trust, and which ingredients to avoid if you want truly clean products. This isn’t about trends. It’s about making informed choices—so your beauty routine doesn’t cost animals their lives.